7 Tips to Grow Your Subscriber List on Substack

Free growth hacks for writing on Substack.

Image created in Canva.

My main newsletter on Substack (Centered on Christ) has grown to nearly 1,400 subscribers in almost two years.

Here’s what I’ve learned contributes to growing your subscriber list on Substack.

Produce quality content.

Creating quality content comes first.

If you fail to create quality content, the other six strategies won’t make much of a difference in your subscriber growth.

Create quality content consistently, and people will subscribe.

Post on Notes.

I don’t do this as much as I should.

But when I post on Notes, I tend to get interaction, and sometimes I pick up a new subscriber or two.

Interacting with Substack’s community is a great way to grow.

Give helpful comments.

Giving helpful, insightful comments gets your writing in front of more people.

I’ve commented on various posts before and picked up new followers on Substack and new subscribers.

Showing people you value their thoughts can lead to growth.

Be a guest writer.

Once you’ve proved yourself as a writer, you may get invited to guest write.

I’ve done this once, and it exposed my newsletter to a new audience, leading to new subscribers.

Good writers want to team up with you if you’re a good writer.

Get recommended.

Once again, you have to prove you can create quality content first.

When you’ve proven yourself as someone who has something valuable to say, other writers will start recommending you to their audience.

I’ve gained 460 subscribers from recommendations so far.

Create SEO-friendly content.

Write articles that will start ranking in search engines.

While not everything I write is intended to “do well in search,” some of my articles rank in search engines.

Traffic from search engines will lead to new subscribers.

Create different forms of content.

Don’t be afraid to try different forms of content.

In addition to writing articles, I create one podcast episode each week and have created YouTube videos.

Both of these forms of content have brought new subscribers.

---

Growing your subscriber list on Substack requires work.

But if you implement these seven strategies, your subscriber list will grow!