What I Learned by Publishing over 300 Articles on Substack in 14 Months
Substack's built-in growth features work.
Substack is rapidly improving its platform and tools for creators, and most people don’t even know what Substack could do for them.
Since I started writing on Substack 14 months ago, they have rolled out several game-changing features for writers.
Here’s what I’ve learned by publishing over 300 articles on Substack in the last 14 months.
1. Substack’s built-in growth features really do work.
Substack has figured out something special with the built-in growth features they provide for writers.
My Substack has gained 160 subscribers over the last 90 days.
43% of those new subscribers came from Substack’s built-in growth features like the leaderboard, recommendations, or promotions.
I think this is something Substack does that most people don’t know anything about. Since I’ve published over 300 articles, I have a huge sample size to work with — and I’ve seen the results.
Substack works with writers to help them grow their audience — and what they do really does work.
2. Substack is a blog and newsletter rolled into one.
Take a look at the homepage for
.Doesn’t that look like the homepage of a blog?
That’s because it is.
But Substack isn’t just a blog. It’s also a newsletter. You can send each post you make to your email subscribers. You don’t have to — you could publish the article to your “blog” without emailing your subscribers.
Here’s a look at my email stats from my dashboard.
At the same time, those articles were emailed to my subscribers and published on my “blog.”
When you publish on Substack, you are operating a blog and newsletter at the same time.
3. What you publish on Substack can start ranking in search.
Substack is pretty unique in the newsletter world in that what you publish can start ranking in search engines.
Look at the traffic sources to my Substack from the last few months.
Some of the articles I’ve written are showing up in search results on Google, Bing, DuckDuckGo, and even Yahoo.
As a writer, this is one of the most exciting and unique features of Substack.
4. You can grow a podcast rapidly on Substack.
Substack allows you to host your own podcast on their platform, post the episodes to your blog, and send them to your subscribers.
Here’s what the stats look like from my podcast.
Nearly 600 total downloads over a 90-day period. This is a podcast I started from nothing. For now, the podcast is the audio of some of the first articles I wrote on Substack.
Substack provides a much faster way to grow an audience for your podcast — because you're starting with an audience.
5. Substack lets content creators manage their own private social media community.
Substack recently rolled out a new feature called “Substack Chat.”
Chat is a community space reimagined specifically for writers and creators — it’s like having your own private social network where you make the rules. Writers set the topic and the tone for every discussion, and can turn the feature on or off at any time.
If you’re tired of the current social media landscape — why not just run your own private social media community?
Substack allows writers and creators to do that.
Many people still don’t know what they’re missing with Substack.
Because it can take some time to gather enough data from the articles you publish, I think some people quit Substack too soon.
So, take it from me and the data I’ve shown you from over 300 articles published on Substack in 14 months.
Substack works.
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